If you’re a manufacturer looking to increase visibility, you’ve likely come across Thomasnet. But is Thomasnet worth it? And does it deliver real value for industrial companies looking to grow?
In this blog, we’ll break down the pros, limitations, and what you should consider before investing in the platform.
What is Thomasnet?
Thomasnet is an online platform that connects industrial buyers with suppliers, manufacturers, and service providers. Companies pay to be listed and promoted within their directory, with the goal of generating RFQs, website visits, and ultimately, new business.
Pros of Using Thomasnet
- Audience alignment: Thomasnet reaches a niche audience of engineers, procurement officers, and industrial buyers
- Lead potential: With strong traffic in industrial sectors, you may receive inquiries from qualified prospects
- Brand presence: Listing on Thomasnet can support your online visibility and credibility
Limitations to Consider
While Thomasnet may help generate leads, it is a paid directory—not a complete digital marketing strategy. You are reliant on the traffic that their platform generates and that traffic has significantly diminished over the past 2 years.
If you want to build long-term visibility and lead generation, SEO offers broader and more sustainable benefits.
A Smarter Alternative: Your Own SEO Strategy
Instead of relying solely on third-party platforms, investing in your own website and SEO allows you to:
- Control your brand and content
- Drive direct traffic to your website
- Target keywords specific to your capabilities and service areas
- Build long-term equity in your digital presence
So, Is Thomasnet Worth It?
Thomasnet can be part of your industrial marketing toolkit, especially for companies just starting out or looking to fill short-term pipeline gaps. But for sustainable growth, SEO gives you more control, more visibility, and better ROI.
Want help building your own search strategy?
